Content
- Correctness
- very important in some contexts
- Readability
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- readability index, related to the web site purpose
- number or new lines
- Information architecture
-
- different difficulty levels
- summary and details
- stretchable text
- user customizable content
- Information structuring
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- number of subheading per heading
- number of paragraphs per heading
- mean paragraph length
- total paragraph length
- number of sentences in a paragraph
- Author vs webmaster